B2B Lead Generation Services

While there are similarities between doing B2C marketing and doing B2B marketing, there are also serious differences. One of the most important issues in B2B marketing is lead generation. The first and most important step in starting a new business relationship is to reach the target company.

Initiatives such as Alibaba.com have been established because it is difficult and complicated to find the right supplier for imports and exports. Alibaba offers a B2B directory service aimed at bringing manufacturers and importers together.

Of course, Alibaba offers a passive approach to finding customers. It allows the customer to find your products and reach you. If you want to do B2B marketing by actively presenting your own products to customers; you need directories or web services to find the businesses you are targeting. If you want to do B2B marketing by actively presenting your own products to customers; you need directories or web services to find the businesses you are targeting. Company directories sites such as Kompass.com and Europages.com are popular because of this reason.

Google Maps as a B2B Leads Source

Of course, these directories allow you to reach many businesses, but they do not let you to reach businesses all over the world, especially small and medium-sized businesses. When this is the case, different methods should be used to reach the targeted businesses. Who has a record of nearly every business and place in the world? There is only one answer: Google Maps

Google Maps is an incredible database with up-to-date data and records from millions of businesses/places. So how can we use this updated database for B2B marketing? Of course, by extracting the information of the businesses from Google Maps. Google Maps contains a lot of data belonging to a business. Full address, phone number, website, category, and subtype that identifies the business, etc.

Hosting this information makes Google Maps a great source of B2B leads. Potential customers all over the world can be found by searching targeted keywords and categories on Google Maps. Using Google Maps for B2B Lead Generation is a clever idea. But it also has some difficulties. It is very difficult to extract and list many businesses one by one on Google Maps. There must be an easy way to get around this challenge. This is where scraping web services come into the game

Outscraper Google Maps Data Scraper

While Google doesn’t offer a service to list businesses registered on Maps and download them, Outscraper allows you to do this by scraping Google Maps. Outscraper is a web service that allows you to scrape many Google services. Outscraper Google Maps Data Scraper is one of them.

Outscraper Google Maps Data Scraper can scan any businesses in any category in a specified country and city. Google has set some general categories for the Maps service. You can take a look here: Google Maps Business Categories

Targeted potential customers can be selected from the categories here. There is an example of Google Maps Scraper task parameters on Outscraper:

The results contain all the details of the business. Phone number, full address, website. For someone looking to do business with Fence contractors, Google Maps Scrape has created a treasure trove of B2B Leads with one task.

Outscraper goes a step further than just providing this data and lets you scrape business contacts and emails. When you combine the Google Maps Scraper service with the Contacts & Emails service, the results will have both Google Maps data and advanced contacts data.

In addition to the details such as phone number and full address required for the B2B lead list, contact details and email addresses that can be found are also included in the results.

Targetron Business Directory

If you don’t want to do scraping but want to get a prepared leads database you can use Targetron. Their main focus is finding and targeting the ideal customers. The company has a few up-to-date databases that you can query and find the best B2B lead for you. They have an advanced set of filters that you can use to narrow your search and get the best clients out of it. The advanced filters are what distinguishes this product from scraping and other services. For instance, you can filter only recently added businesses and get only the new companies that just starting out.

With Targetron you can see details of the places before exporting it to a file.