How to Get Local Leads From Google Maps?

An important part of the business world is composed of local small and medium-sized enterprises. These local businesses create considerably large trade volumes. Despite the fact that e-commerce has grown so much, people continue to shop at local physical stores. E-commerce percentage of total retail sales worldwide is only 21% on 2022. This shows that local businesses still maintain their strength.

Local small and medium-sized businesses are often an important customer base for many large manufacturing companies, and it is the goal of these manufacturing companies to sell products and services to these local businesses. It may be easier to find and reach decision makers to sell products to these businesses than to sell products to large companies. The owners or managers of these businesses, which have smaller teams, are usually easily accessible through their websites. So now our question is how can we reach these local businesses owners and decision makers?

How to Find Local Leads With Website and Webservices?

Since the internet has made many issues in the world of commerce much easier, it has also provided great convenience in reaching businesses. Index websites showing the details of local businesses can be found all over the world to provide special services to various regions. Local index pages such as popular directories in the USA, Scoot.co.uk in the UK, and Bulurum.com in Turkey provide services in this regard.

Along with all these pages, there is another service that you can reach local businesses all over the world. The name of this service is Google Maps. Google Maps increases the visibility and findability of millions of businesses with its Google My Business service. All businesses that want to be in the Google Maps application, which is used almost unrivaled all over the world, want to be registered in this database.

Businesses who create a Google Business Profile begin to be featured on Google Maps. This is an opportunity for marketers who want to find local leads. It is very easy to find businesses in the desired category with Google maps. Google Maps presents information about local businesses all over the world with its simple interface. Google Maps usually gives us the phone number and street address of the business directly. This information provides a general lead data of the business. However, if the company’s website is registered in the Google Business profile, local leads can be collected in more detail from their websites

This local lead generation made on Google Maps can take serious time when done one by one. As a Marketing Hacker, we need to find ways to speed up this creating local leads process.

The fact that Google Maps is such a valuable and large local lead source attracts the attention of developers. Because of that developers started to create some tools and webservices to extract leads from this source. While some of these services and tools work directly on the user’s own system, some of them work on the service’s own servers.

Outscraper Google Maps Data Scraper is one of these webservices. Thanks to the proxies it hosts in its own service, it can scrape thousands of places from Google Maps with a single task. Outscraper allows you to scan businesses and create lead generation on any location all over the world in the desired category and in the desired language.

While creating a local lead, Outscraper has a extra-ordinary feature that can combine Google Maps Data Scraper with the Emails & Contacts Scraper. Scraping bots identify businesses that have websites among the businesses listed in the created task. And It visits these websites and extracts all email, social media accounts and contact information from there. Thus, it makes it possible to complete a process that takes a long time to be done one by one in a very short time.

Here is an example query and task parameters: Art Supply Stores on Los Angeles, California

And the results:

Emails & Contacts Scraper also did its job, visiting the sites of these local businesses and obtaining all the lead information it could extract from there.

With a web service like Outscraper, creating local lead lists on Google Maps is as easy as pulling a hair out of butter. All that is required is to set the correct parameters while creating the task and leave the rest to the bots.

You can check Outscraper Blogpost about how to use Outscraper and you can directly start to create a task on free tier by creating a new account: